Kapuso executive talked about their decision to air It’s Showtime on GMA
GMA Network’s senior vice president Annette Gozon-Valdes revealed that ABS-CBN reached out first regarding It’s Showtime having a new home.
The noontime shows saga in the Philippines continues to roll. Eat Bulaga on GMA and It’s Showtime on ABS-CBN are big rivals for many years. TVJ, the original hosts of EB, transferred to TV5 and will take over the time slot occupied by the Kapamilya noontime show.
The plot twist continues as the Kapamilya noontime show has found its new home, on GTV, owned by the Kapuso network.
In an interview, based on the article in The Philippine Star, Gozon-Valdes reveals why the Kapuso management decided to air It’s Showtime.
“With regard to It’s Showtime on GTV, it is really a business decision for us,” she said. The TV executive also confirmed that it was ABS-CBN was the one that reached out first. “Yes, it is true that ABS-CBN reached out to us first. We already have collaborations with ABS-CBN,” she said.
Prior to this, GMA and ABS-CBN already have collaborations. The recent one is the series Unbreak My Heart. Gozon-Valdes also shared that the negotiation between the two media companies for the Kapamilya noontime show just took over two weeks.
“The first concern was whether the noontime slot was available on GTV,” she revealed. When asked how long the noontime show led by Vice Ganda will air on the GMA-owned network, the TV executive said that they have a “contract that is renewable by mutual agreement.”
She also said that it is possible that artists under Sparkle will appear in It’s Showtime since it will be aired on GTV starting on July 1.
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