With just a few days before the highly anticipated national elections in the Philippines the Duterte-Cayetano tandem continued its dominance on social media as they remained to be the most talked-about candidates on Facebook.
Based upon the data gathered and released by the world’s largest social networking site, Facebook from November 20 up to May 2, 2016, Mayor Duterte and his running-mate Sen. Alan Peter Cayetano or the Duterte-Cayetano tandem dominated social media buzz.
Mayor Rodrigo Duterte accounted for 83 percent of election-related conversations on the social networking platform, while his running mate Sen. Alan Peter Cayetano got 42 percent.
According to Facebook they defines election-related conversations as “any post or comment that contains highly specific and targeted keywords or hashtags related to either the election itself, a candidate, a party or a specific topic that might be playing a large role in the election itself” regardless of perception.
Mayor Duterte’s rival and Liberal Party’s standard-bearer Mar Roxas came in second place the most talked-about topics on Facebook with 57 percent, Sen. Grace Poe got 50 percent, VP Binay got 33 percent while Sen. Miriam Defensor-Santiago only received 27 percent based on Facebook data.
In the Vice Presidential race, Sen. Alan Peter Cayetano dominated the social media buzz with 42 percent of Facebook user talked about the senator followed by Rep. Leni Robredo with 37 percent, Sen. Marcos got 35 percent, while the rest of the Vice Presidential candidates the data were not released by Facebook.
Facebook also noted that a total of 20.8 million people have engaged in election-related conversations as of May 2, generating 229 million interactions (posts, likes, comments) on the platform. The most talked-about election-related issue is no other than transparency followed by economy, education, social welfare, defense and foreign policy, health, infrastructure, environment and trafficking.
