According to her makeup artist, Heart Evangelista is the #2 YSL customer worldwide.
HEART EVANGELISTA – Memay Francisco, the fashion icon’s makeup artist, claims that the actress is the second biggest buyer of this brand.
When it comes to style and fashion, Heart Evangelista is definitely a standout. She is not following the trend; she is making the trend. As an icon, she is not afraid to try different aesthetics. She can pull off any outfit, from avant-garde couture to streetwear-inspired looks.
Heart is regularly seen at Paris, Milan, and New York Fashion Weeks, wearing top-tier designers like Schiaparelli, Giambattista Valli, Zuhair Murad, Balmain, and other luxury brands.
This has always been one thing she is passionate about, apart from acting and doing art. And recently, cementing her name in the fashion world, her makeup artist, Memay Francisco, claimed that she is the second biggest buyer of the luxury fashion brand, Yves Saint Laurent (YSL) worldwide.
This brand is known and loved for fashion, ready-to-wear pieces, leather goods and bags, shoes, accessories, and cosmetics.
“Very organic editorial pasabog fall collection ni YSL. With the second biggest buyer of the whole wide world (consistently!!!) #QueenofYSL,” Memay wrote.

At 40, Heart has already built a name for herself as a celebrity and a fashion muse.
With over 50 brand endorsements, a regular presence at Paris and Milan Fashion Weeks, and global collaborations with luxury labels, she has established herself as one of the Philippines’ most prominent style ambassadors.
However, as her portfolio grows, so does the criticism. This is especially critical now that her husband, Senator Chiz Escudero, has been mentioned in the anomalies in the flood control projects, which triggered renewed whispers of “nepo baby” politics. These recent issues have ultimately put her under sharper public scrutiny.
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