Ivana Alawi Cuts Connection With This Luxury Jewelry Brand

Here are the statements of Ivana Alawi and this jewelry brand.

Actress-vlogger Ivana Alawi cuts ties with this brand that she used to endorse and the latter has this response.

For many years, famous actress-vlogger Ivana Alawi has been endorsing the jewelry brand LVNA By Drake Dustin. She has become a part of the company’s growth through those years but recently, by her legal counsel, she announced cutting ties with it.

In moving forward, there are things we need to let go to make room for the new ones to come and it looks like Ivana had to let go of this particular endorsement.

Through a statement from Atty. Joji Alonso, the social media influencer informed the public of her disconnection with the brand where she initially became an endorser before becoming an investor. Accordingly, “legal concerns arose in the contract” between Alawi and Drake Dustin.

“The matter on formal rescission of the agreement has already been filed and is now before the Regional Trial Court,” the statement read and added the use of name and photos of Alawi from now on dealings is unauthorized and will not be recognized.

In response to this, the brand also released a statement. According to them, the actress has become an integral part of their journey and played a significant role in their growth. They respect her decision to move forward without them and wish her success in her endeavors.

The brand’s statement added that they had previously agreed to terminate their partnership and as business partners of the Cebu branch.

It added, “We remain forever grateful for the wonderful moments we’ve shared and for all the contributions she has made to LVNA. Ivana will always hold a special place in our hearts, and we will cherish the bond we’ve built over the years.”

Drake Dustin
Photo grabbed on IG

In a previous article, Ivana invests in jewelry pieces. Previously, she purchased a diamond ring from the brand worth Php 12 million. She is also fond of buying gold and other investments that continue to increase in value over time.

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