From its headquarters in Mies, Switzerland, the International Basketball Federation (FIBA) is excited to reveal a new partnership with 1xBet, appointed as the exclusive Global Betting Partner until December 2027. This marks a significant development in the sport’s landscape, connecting the dynamic worlds of basketball and sports betting.
Under this three-year deal, 1xBet will use the broad appeal and growing popularity of basketball to boost its brand visibility worldwide. The partnership extends to all key FIBA National Team events, covering both traditional basketball and 3×3 formats, for both men and women’s competitions. 1xBet will enjoy exclusive rights in the Sports Betting and Online Betting categories, giving them a prominent position among fans around the globe.
1xBet, known for its partnerships with leading sports teams including FC Barcelona and Paris Saint-Germain, now joins forces with FIBA to promote basketball globally. This partnership underscores both organizations’ commitment to the sport and aims to bring new experiences to fans everywhere.
A critical aspect of this partnership is maintaining the sport’s integrity. FIBA has always prioritized the honesty and fairness of basketball, with dedicated efforts to educate stakeholders and address any integrity breaches. With this new agreement, 1xBet will support FIBA financially in initiatives designed to prevent match-fixing and illegal betting, ensuring the sport’s integrity remains intact worldwide.
Moreover, 1xBet will have a significant digital presence on FIBA’s platforms, including a new Game Predictor feature to engage fans more deeply. The company also plans to explore extensive market opportunities through digital ads at major FIBA events.
Valerii Kharitonov, 1xBet’s Chief Gaming Officer, expressed his enthusiasm about the collaboration: “We are on the threshold of a new stage in the history of 1xBet. Signing an agreement with FIBA is a strategic step that opens up very significant opportunities for promoting our brand. The partnership will increase fan engagement and help create exclusive content. We love this game and are ready to actively promote basketball on all continents.”
Frank Leenders, FIBA’s Director General of Media and Marketing Services, shared his excitement about the partnership: “We are thrilled to welcome 1xBet as our newest Global Partner and look forward to developing our collaboration over the next three years. It’s incredibly exciting to have a Partner supporting both basketball and 3×3. With both organisations sharing a passion for innovation, technology, and the global growth of our sport, we are confident that this Partnership will be game-changing.”
About FIBA
FIBA, the international governing body for basketball, is comprised of 212 National Basketball Federations globally. Recognized by the International Olympic Committee as the sole authority on basketball, FIBA continues to promote and develop the sport worldwide. For more information, visit FIBA’s websites or follow their social media channels.
About 1xBet
1xBet is a globally recognized betting company with 17 years in the industry. The brand offers betting on thousands of sports events and gaming options through its website and app, available in 70 languages. With a strong presence in the sports community, 1xBet has been a frequent nominee and winner at major industry awards, serving over three million users monthly.