Answers To The Question: What Are The Advantages Of Ethnography
ETHNOGRAPHY – In this article we will learn the advantages of ethnography.
Ethnography is the study of people and their culture. It’s designed to explore cultural phenomena from the point of view of the subject.
Ethnography immerses the researchers in their subjects lives and allows for a relationship to develop between researcher and participant. This would enable the researchers to see things through the perspective of the subject more clearly.
This type of research would also provide a rich source of visual data to help reveal unarticulated needs. With this the researchers can now identify previously mislooked needs of the subject.
Tim Ingold of The University of Aberden stated in an article that Ethnography aims to describe life as it is lived and experienced, by a people, somewhere, sometime. Anthropology however is an inquiry into the conditions and possibilities of human life, he added.
Ethnography also could also capture behavior in different contexts of day-to-day lives of the subjects. Everyday you get to encounter what your subjects encounters, making for an interesting perspective in research.
Through this, ethnography places a human face on collected data. This is possible through experiencing real-life stories that researchers could relate to and remember.
It could also provide an understanding behind statistical data. This means that collected data wouldn’t just be numbers on a spreadsheet, but stories to keep.
One of the things often overlooked in societal and cultural research is the individual emotions by the people within them. With ethnography, researchers could now capture these emotional behaviors.
In addition to this, researchers could now carry out their studies through the everyday lives of their subjects. This could help them identify discrepancies between the stereotypes around the subjects and what they actually do.
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