The country’s largest network, ABS-CBN Corporation was named as the 2014 Most Watched TV network across urban and rural households in the Philippines, attracting millions of viewers in the highly contested primetime block (6PM to 12MN). The nationwide ratings was released by Kantar Media’s data for the full year of 2014.
ABS-CBN garnered a total day (6AM to 12MN) average national audience share of 44%, or ten pionts higher than GMA’s 34%. The Kapamilya Channel remained supreme in the primetime block as it hit an average audience share of 49% or a whopping 17-point lead over GMA’s 32%.
The Kapamilya Network also won the early afternoon (12NN to 3PM) and late afternoon blocks (3PM to 6PM) with 42% average audience share on both time blocks compared to GMA Network that registered 35% and 34% respectively.
ABS-CBN also captured all the slots on the list of the 20 most watched programs in the Philippines for the year 2014 with the socil media trending show “The Voice Kid” leading the pack with an average national ratings of 34.5%.
The No. 11 ranked TV Patrol remained as the country’s number one TV newscast with an average national TV ratings of 27%, while its fierciest rival “24 Oras” was far behind in 35th place with only 15.6%.
Some of the Top 20 programs included in the elite list are the following “Honesto” (31.7%), “Dyesebel” (30.1%), “Ikaw Lamang” (28.4%), “Got To Believe” (28.3%), “Hawak Kamay” (28.1%), “Maalaala Mo Kaya” (28%), “Dream Dad” (27.7%), “The Voice of the Philippines” (27.5%), “Wanspanataym” (27.1%), “Forevermore” (26.8%), “Annaliza” (22.9%), “Rated K” (22.7%), “The Legal Wife” (22.4%), “Bagito” (22.1%), “Pure Love” (21.6%), “Home Sweetie Home” (21.5%), “Mga Kwento Ni Marc Logan” (21.1%), and “Two Wives” (20.9%).
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
