News about Taylor Lautner to endorse Bench has started to spread in the country when it appeared to one of the column from the Philippine Star last Tuesday.
According to entertainment writer Ricky Lo, he said that there is an ongoing negotiation between Taylor Lautner and Bench to endorser their brand. This is a response to the action made by one of its closest competitors Penshoppe who made Ed Westwick an actor in the show “Gossip Girl” their model endorser.
Taylor Lautner who became famous in the movie “Twilight” after he plays the role of Jacob Black who is a ware wolf and a rival of Edward Cullen (Robert Patinson) a Vampire in the heart of the lead lady character Bella Swan played by Kristen Stewart.
In the column of Ricky, he did not specify whether what kind of product will be endorsed by Taylor.
However, just as the news started to boom in the public, PR of Asia world, Joyce Ramirez has made a statement denying the news and saying that it was a fake report.
According to her, there is no official contract between bench and Taylor Lautner and so they cannot use the name of the international artist to represent their products. She added that there must be an authorization coming from the U.S agency hence bench action will be considered Illegal.
Aside from Penshoppe and Bench, the clothing brand Kamiseta also took Natalie Portman and Katie Holmes as their endorsers.
Indeed local brands in the country are starting to improve their strategies to make their products well known by taking international artist as endorsers.
