Pia Wurtzbach For Bulgari As First Filipino Ambassador

“Friend of the House” is Pia Wurtzbach to this luxury jewelry brand.

Beauty queen Pia Wurtzbach is a “Friend of the House” of this famous brand and is its first Filipino ambassador.

Named as the latest global brand ambassador of luxury jewelry brand Bulgari is PH’s beauty queen Pia Wurtzbach.

Pia was awarded Global Fashion Influencer of the Year in Dubai and the famous personality is collecting more and more in her fashion profile with being the new brand ambassador of the Roman fashion house as her latest addition.

This announcement was made Tuesday, June 19, 2024, through the brand’s official social media pages. The announcement was made a few days ahead of its 140th anniversary. The brand proudly named her as an official “Friend of the House” joining the ranks of Anne Hathaway, Zendaya, and Priyanka Chopra.

Wurtzbach is a beauty queen, actress, model, and philanthropist. She, herself attests to the “certain call and power” whenever one wears something from this brand which she described as “the epitome of timeless beauty”.

She shared that each piece has a background story that seems like taken straight out from a classic novel – “rich, captivating, and full of intrigue”.

“To me, it’s not just about the jewelry; it’s about how it transforms a woman, how it empowers her to conquer any room with grace and poise — and live boldly in the moment. I’m happy to be part of telling that story and sharing that inspiration,” she said based on L’Officiel.

This partnership also marks her as the first Filipino ambassador for Bulgari.

Previously, she attended the launching of Bulgari’s new creator platform at the Théâtre des Lumières. In this event, she wore a head-turning look elevated by the accessories she put on from the brand’s B.zero1 collection.

She wore two necklaces. One costs Php 624,000.00 while the other was priced at Php 4.3 million. Pia also put on the rock 18 karat rose gold earrings with studded spiral and black ceramic inserts on the edges. The pair has a price of Php 230,241.00.

The three rings on her fingers were the rock two-band ring, plain three-band ring, and plain four-band ring that cost Php 202,975.00, Php 181,769.00, and Php 209,034.00, respectively.

Finishing off the whole look was the Bulgari Roma Small Top Handle Bag that carries a price tag of Php 212,064.00.

What can you say about this? Let us know in the comments!

Leave a Comment