64-Year-Old Taho Vendor Goes Viral for Wearing Formal Business Attire
A 64-year-old taho vendor wearing formal business attire on the streets of EDSA-Balintawak in Quezon City goes viral online.
A vendor marketing strategy is important for businesses that sell products or services through various vendors or partners. This strategy helps to ensure that vendors are aligned with the company’s goals and effectively promote its offerings.
On Wednesday morning June 5, 2024, the netizens were surprised and amused when they saw a taho vendor, dressed in a full business suit, on the streets of EDSA-Balintawak in Quezon City. The vendor earns admiration from the online community.

Professional photographer Noel Pabalate captured the photo of a 64-year-old taho vendor identified as William Lonzagay—known to many as Mang Willy. He was seen in his formal attire, complete with a cowboy hat.
Mang Willy shared that he has been selling taho for over a decade, typically dressed in a cowboy outfit. However, three years ago, he decided to switch things up by donning business attire to attract more customers.
The vendor’s unique marketing strategy certainly caught the eye of many. Netizens praised Mang Willy for his creativity and dedication. They admired his effort to stand out and his commitment to his work.

However, some expressed concern about his health, especially given the intense heat. His resilience shows that a little bit of flair can go a long way, even in the most unexpected places.
The hardworking man’s choice to wear formal business attire while selling taho is more than just a clever marketing tactic. It not only differentiates him from other vendors but also brings a smile to the faces of those who see him.
In a previous post, a young rag vendor outside fast-food chain touches many hearts

The social media users expressed their reactions to the post:
