Toni Gonzaga shared this post about her Shopee endorsement
From the time when Shopee released the teaser for its new ambassador until it was revealed that it is Toni, this has become a trending topic on social media. Critics of the actress-host said that they will uninstall their Shopee apps as they are dismayed by the new endorser.
On the other hand, supporters of Toni rallied behind her, especially those people who are sharing the same political views her. Amid the issue, the actress-host expressed gratitude to all netizens because she and Shopee became a trending topic online.
In an Instagram Story, Toni Gonzaga shared a post from Authority Asia. It stated that she is a PR win for the online shopping company despite the supposed “backlash.” The post claimed that Shopee has remained the leading answer when people are asked about online shopping.
It was also stated in the post that a representative from Shopee revealed that the company has chosen Toni to be its ambassador because of her “mass appeal” and not because of her political affiliation.
“Perceived by others as some sort of ‘backlash’, the consistent and loud digital awareness and brand relevance this engagement is making, is still making it a PR success,” the post’s caption stated.
Once again, this received mixed reactions from netizens. There were those who questioned the credibility of Authority Asia to post this kind of thing while some claimed that the “expert in Digital Politics” was paid for this.
On the other hand, there were those who said that Toni Gonzaga is indeed the “unbothered queen.” Her supporters also said that she deserves more projects.
What can you say about this?