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Owner Reveals Real Story Behind Mik-Mik Sweetened Milk Powder

Robert Sy, the founder of Jocker’s Food Industry revealed the real story on how the Mik-Mik sweetened milk powder started.

Mik-Mik sweetened milk powder is one of the most popular snacks of all times in the Philippines. Most kids of the 90’s will always remember this addictive milk powder in a sachet with a matching straw.

Many children during the 1990’s usually boot this powdered snack and sometimes pouring it in a glass of water. Young adults and professionals also said that their childhood won’t be complete without Mik-Mik.

Mik-Mik Sweetened Milk Powder

Recently, the story behind on how the famous powdered milk snack started has been revealed by the founder of Jocker’s Food Industry. Here is the story behind the nostalgic powdered snack.

Mik-Mik powder started in Divisoria when Robert Sy after he bought a powdered milk snack. The young entrepreneur decided to make his own product and named it “Mik-Mik” sweetened milk powder with an original color of white and red (milk) while the chocolate flavor is white and brown.

Sy started the Jocker’s Food Industry in 1987 with ten (10) employees on his small factory. His first product is peanut, which is now known as “Sugo”. As the years goes by, the businessman adds Mik-Mik flavor with peanut, and ube.

Mik-Mik Sweetened Milk Powder

The entrepreneur did not also change the original packaging of the popular snack. He also decided to use the white and red color on the packaging because milk brands such as “Alaska” and “Carnation” use the same color on their packaging.

Watch the video for full details:

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