APPLE – Apple will compete against Netflix over video streaming television service with a bargaining price of $5 per month on November 1.
During their unveiling of their new iPhone 11 series, they also disclosed that they already set dates for their TV+, their original video and game subscription service.
The TV+ will feature dramas, comedies and films, as well as children’s programs. The company will also begin competing against video streaming giants such as Netflix and Amazon.
A report from Inquirer states the Walt Disney will also begin competing against Netflix with a bargaining price of $7 on the same month as Apple.
Coincidentally, both company’s cost of paying will be a dollar less compared to Netflix’s $11 a month. However, it is still clear that they intend to bring down Netflix, which is currently taking the lead in the streaming industry.
It is a bit out of the usual for the company’s aggressive pricing, who usually charges a high price for their products to mark their brand, but for their TV+, analysts expected that they will charge at about $8 to $10.
However, as per the report, they are entering a market established by Netflix in 2007, which is the same year Apple released their iPhone. The company has to make a splash if they decide to topple down Netflix.
Tim Hanlon of the Verete Group said that it has to be expected since the streaming industry is hyper-competitive.
Netfix head Reed Hastings said that he expected a positive effect on everyone in regards to the increasing competition. Hastings also said that this will also allow consumers to make their own entertainment bundles rather than accepting them at higher prices via cable and satellite TV services.
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