The Common Example of Lasswell Model Of Communication
LASSWELL MODEL – In this topic, we will now look at a common example of the Lasswell model of communication but let’s first know what it is.
Also known as Lasswell’s communication model, it is a theoretical model which explains the act of communication by indentifying who said it, what was said, in what channel it was said, to whom was it said, and with what effect? It was created by Harold Lasswell, a polititical scientist and communication theorist, who made this in 1948 when he was a professor at Yale Law School.
Again, as mentioned above and as written by Lasswell, to describe an act of communication is to answer these questions:
- Who? (Communicator)
- Says What? (Message)
- In Which Channel? (Medium)
- To Whom? (Audience)
- With What Effect? (Effect)
The downside of this theory is one analysis of it shows its difficulty with unilateral dialogue. The model, as stated by Reuben and Stewart (2006), only goes one way rather than engaging in conversations.
Here is, by far, a common example of Lasswell’s model uplifted from Brainly.
A conversation between a librarian and a patron.
Librarian: I can help you here.
- Communicator: Librarian
- Message: Declarative regarding help
- Medium: Face to Face
- To Whom: Patron
- Effect: Alert to the source of help
Patron: I don’t need help. I need a book.
- Communicator: Patron
- Message: Declarative regarding needs
- Medium: Face to Face
- To Whom: Librarian
- Effect: Alert to needs
Librarian: I can help you with books
- Communicator: Librarian
- Message: Declarative regarding help
- Medium: Face to Face
- To Whom: Patron
- Effect: Alert to help
Patron: I am looking for books by Diane Ackerson
- Communicator: Patron
- Message: Declarative regarding request
- Medium: Face to Face
- To Whom: Librarian
- Effect: Alert to find help
Librarian: I don’t see any books by Diane Ackerson. Perhaps you mean Diane Ackerman.
- Communicator: Librarian
- Message: Negative statement regarding confirmation
- Medium: Face to Face
- To Whom: Patron
- Effect: Alert to help
Patron: I mean Diane Ackerson.
Librarian: I’ll check the database for Diane Ackerson
Patron: Yes, do that, I’ll wait.
Librarian: I can’t find any information on Diane Ackerson. Tell me what the books are about.
Patron: The books are about natural senses.
Librarian: That sounds like Diane Ackerman. I’ll get one of the books for you.
Patron: I know it won’t be the right one. I’m leaving.
Librarian: I’m sorry.
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