Facebook Aims To Augment Reality Platform Using Smartphone Cameras

Facebook Aims Using Smartphone Cameras To Augment Reality Platform

Facebook is now aiming to develop the first augmented reality platform using smartphone cameras instead of high-tech eyewear.

On Tuesday (April 18, 2017), one of the Facebook founders, Mark Zuckerberg called the smartphone cameras as an initial platform to augment reality features in applications, which will synchronize with the social network.

“I am confident now we are going to push this augmented-reality platform forward, we are going to make the camera the first mainstream augmented-reality platform,” said by Zuckerberg while leading the annual developer’s conference in the heart of Silicon Valley quoted by ABS-CBN.

Reality Platform

Zuckerberg noted a collection of several things that can fill virtual roles, such as TV screens and game boards, which can easily use by consumers without needing any physical version. He also said that augmented reality extends the physical world online.

He also shows how he adds digital plants, animals, masks, and other things to the real scenes, which can be seen through the cameras of our smartphones in resemblance with popular reality game “Pokemon Go.”

Reality Platform

Jackdaw Research analyst Jan Dawson said that the Facebook’s augmented reality tools were impressive and soon to reach the hands of users. He also said that Facebook might be catching up with augmented reality and started to compete with Snapchat and other tools.


Facebook introduced the test version of a virtual-reality (VR) application, which allows users in various places to socialize with each other in virtual worlds using Oculus Rift headgear.

Rachel Franklin demonstrates the headgear can let the users hang out with friends in virtual worlds as if they were in the real world. Franklin is heading a social VR team at the California-based company.

What can you say about Facebook’s augmented reality platform using smartphone cameras? Just feel free to leave your comments and reactions for this article.

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