PLDT Smart Unveil New Logo
Yesterday, the Philippine Long Distance Telephone Co. (PLDT) unveiled its newest logo in connection with its target to go beyond its traditional businesses and shift focus to data-driven services.
In a statement by PLDT yesterday, they said the new logo signifies a fresh brand identity and shows the commitment of the company to better serve customers who are using digital services in most of their lives.
The 33-year-old logo of PLDT which replaced by the new logo is a triangular form symbolizing for Delta changes. The three sides of the triangle represent the company’s business pillars; exceptional people, meaningful innovations, and valuable customers.
According to Manuel V. Pangilinan, PLDT and Smart Chairman and Chief Executive Officer, “Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure.”
The previous logo of PLDT was formed through a repetition of the abstract figure of the telephone receiver with four sides to complete it.
Smart, also changed their logo.
The reason why they change the logo of the company is to change the company name from Philippine Long Distance Telephone Company” to “PLDT Inc.”
Today, the company intends to get its shareholders’ approval of the name change at the meeting of stockholders.
PLDT and it’s wireless partner Smart Communications INC, as part of the great focus data, have started work on a three-year plan to transform their networks into the country’s most data capable infrastructure and deliver a better service.
The team has budgeted P43 billion worth of capital expenditures to improve data coverage and capacity.
The group also allocates of about P4 billion to P5 billion worth of additional CapEx to be used for the utilization of the 700 MHzband.
“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people’s digital lifestyle and the country’s growing digital economy,” Pangilinan said.
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