One of the world’s most popular magazine, Vogue will be implementing new guidelines regarding the underweight and underage models. The new guidelines was recently drawn out by the Council of Fashion Designers of America and the British Fashion Council with the support of Vogue magazines in both countries.
The Vogue magazine strongly affirmed to the latest guidelines and they vowed to ban the underweight and underage models from the pages of their magazines. To undergo the process, the casting directors, must asked first to checks the ID’s of the models before booking them and flag up those who appeared to have eating disorders.
The projects builds “The Health Initiative” hopes to encourage the healthier approach on body image within the fashion industry. The Model’s health most especially their weight, has come under greater scrutiny over recent years, especially after the death of two models from apparent complications from eating disorders in 2006-07.
Alexandra Shulman British Vogue editor bid to stop the promotion of unrealistic body image of the models. The American, French, Chinese and British editions of Vogue will start following the new guidelines in their June issues, the Japanese edition will begin on July 2012.
