Ruffa Gutierrez Says “Beauty is power”

Ruffa Gutierrez talked about her new show

Actress Ruffa Gutierrez said that “beauty is power,” and here is the reason why she had this pronouncement.

Ruffa has been in the industry for many years. She has done various projects and even became a beauty queen. For the longest time, she has done projects under the Kapamilya network.

However, this year, she became part of the cast of the new Kapuso series Beauty Empire, which will stream first on Viu and will be shown on GMA Prime on July 7, 2025.

ruffa gutierrez
📷: @iloveruffag / Instagram

This series also featured Kapuso stars Kyline Alcantara and Barbie Forteza. In a recent interview, based on the article in PEP, through Beauty Empire, Ruffa Gutierrez returned to GMA after 22 years.

I’m so happy to be back here in GMA after, actually, 21 or 22 years… Well, I think I’ve come full circle because I started my career with GMA, sa That’s Entertainment,” the actress said.

Back then, she was just 14 years old; now she is back with a new series. Ruffa also said that she really felt honored to be chosen by GMA executive Annette Gozon-Valdes and the News and Public Affairs of the Kapuso network to be part of this project.

“And of course, CreaZion and Viu as well. Maraming-maraming salamat. It’s such a joy to work with everyone on the set,” she said.

Ruffa gave life to the character of Velma Imperial, a powerful industry veteran who became the mentor of Shari de Jesus. played by Kyline Alcantara, a crass but famous beauty CEO on social media.

They will go against Noreen Alfonso, Barbie Froteza’s character, who had a humble beginning as a beauty entrepreneur and would bring down the rival beauty empire.

As a beauty queen, Ruffa Gutierrez was asked about her thoughts on the beauty industry, which is the main theme of the series.

Lahat tayo gustong magpaganda, pero hindi lang sa panlabas na anyo. Dapat panloob din, di ba? Para sa akin, yun ang pinakamaganda, na beauty is power and beauty is whatever you want it to be. So it really depends on you,” the actress said.

She added that it is important to give out kindness, generosity, and show the real you.

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