The rise in gambling has been quite fast in the past few years, as social attitudes towards placing wagers have changed. After all, more people have realized that gambling can be a fun pastime. Moreover, with reputable sites like gambleonline.co.nz guiding people on where and how to engage in gambling, players have become more confident in placing wagers. But it’s not just social attitudes that are propelling this growth in gambling rates. Technology has also played a key role, more so when it comes to promoting mobile gambling. We explain how.
Technologies Boosting Mobile Gambling
Ever since mobile gambling became possible, the number of casino players has been increasing steadily each year. It all comes down to the convenience of playing on mobile devices, seeing as they are more portable and cheaper compared to desktops and laptops. Online casino operators have been doubling down on these advantages by integrating the following technologies:
Artificial Intelligence (AI)
The use of artificial intelligence has become so common that it features in almost every industry to some capacity. And in the gambling sphere, operators have been using it in the following ways:
- Personalizing recommendations. Players are different, and each person has a different budget and game category preference. In the past, casinos would generalize their recommendations without taking such factors into account since sorting through millions of accounts was not ideal. Machine learning has since enabled them to learn each player’s individual wants and needs, such that players now get tailored recommendations. Not only does it make playing more fun, but it also helps operators cut their marketing spending.
- Detecting fraudulent patterns and security breaches. Operators have been integrating AI in their systems to ensure that their sites are safe from cybercriminals. They have used this technology to learn players’ patterns such that they can tell when a player’s activities feel off, e.g., if they log in from a different device or start making withdrawals that do not fit their regular amounts. In such cases, the technology can flag an account and alert the owner to ensure they are aware of the transactions. Where the patterns point to fraud, the site can conduct further investigations in line with its licensing requirements.
- Monitoring players. While many players are able to control their behavior and balance their gaming with their real lives, some face troubles and end up making poor choices. Casino operators have been leveraging AI to monitor player patterns so they can establish a baseline. Where a player seems to be engaging in habits that seem unhealthy, e.g., spending more time on games than usual, they can flag the account and recommend support resources to the player. What’s more, they are now integrating personalized alerts that allow players to take note of the time they have spent on a site, which helps players take charge of their actions.
These integrations have not only made gambling more accessible to players but have also bolstered the security and responsible gaming measures to serve both the operators and their players.
Augmented Reality and Virtual Reality
Modern-day casino games are so realistic that players almost feel like they are in actual casinos when they play. And it is all thanks to augmented reality (AR) and virtual reality (VR). AR works by making images seem more real as well as visualizing graphics in live dealer games. For example, some sites have been using AR-powered live dealers in their games such that players feel like they are interacting with a real person. VR, on the other hand, is more immersive as it allows players to interact with the elements in the virtual casino, e.g., exploring the space in 3D form. While this technology is yet to be fully integrated in mobile casinos, it has started making some headway and has promising results.
These technologies, through realism, have made mobile gaming feel more engaging, which has attracted more players to gambling sites. Moreover, when players are immersed in such settings, they are more likely to engage in social interactions through the live chats, which has made players feel like they are part of a community.