In an Instagram post, Heart Evangelista expressed joy after having this opportunity.
Global Fashion Icon Heart Evangelista is this international fragrance brand’s Regional Ambassador for Southeast Asia.
Mugler Fragrances has a new muse, and she’s Ph’s style icon, Heart Evangelista. The Global Fashion Icon added another title to her belt. Recently, she announced through an Instagram post that she is officially the regional ambassador for Mugler Fragrances in Southeast Asia.
This fragrance brand is famous for its boundary-pushing scents, and Heart is definitely the perfect muse. She has this fearless approach to beauty and self-expression, and this straightforward honesty aligns with the brand’s unapologetic reputation.
“Her distinctive style aligns seamlessly with our vision of empowering individuals to express and embrace their uniqueness,” said Charles-Alexandre Boczmak, General Manager of SAPMENA L’Oréal International Distribution.
In an Instagram post, Heart gushed about this and expressed that dreams really do come true. She is thankful to her followers for being the reasons why she had this kind of opportunity. She is thankful for their support for her #HeartMadeMeDoIt.
“I’ve always been an advocate of living your truth. Every part of you, from your strengths to your imperfections, shapes not just your own story, but the world around you,” she added.
She also left a reminder that there’s “strength in owning your truth”.
As a real fashion icon, Heart’s media impact value soared high during the fashion week.
She topped the Top Voices during Paris Haute Couture Week with over $3.8M in media impact value and was number 3 in Men’s Fashion Week, generating $6.4M in MIV. In 2024, Heart led the “Women of Power” for 2024 in a Hong Kong magazine and to further her international impact, she was also recognized by several magazines, such as Vogue Magazine, Harper’s Bazaar, and Forbes France.
What can you say about this? Let us know in the comments!
3d though