Tom Holland Launches His Non-Alcoholic Beer Brand ‘Bero’
TOM HOLLAND – ‘Spider-Man’ actor Tom Holland is the newest celebrity to venture into the beverage industry with the launch of his non-alcoholic beer brand, Bero.
Tom Holland is the latest celebrity to venture into the beverage industry, launching his non-alcoholic beer company, Bero. After teasing the project for several days, Holland finally revealed that Bero would be available starting October 16.
The name Bero likely reflects the product’s concept — a beer with zero alcohol content — and is closely tied to Holland’s personal sobriety journey. Holland has been open about his decision to quit drinking, calling it a life-changing choice. In a July 2023 episode of the “On Purpose with Jay Shetty” podcast, he described giving up alcohol as “the best thing he’s ever done,” saying he was “the happiest he’s ever been.”
Tom Holland shared that the benefits of sobriety have been profound, with improved sleep, better mental clarity, and a healthier, fitter lifestyle. He also noted that his mother, Nicola, has followed his lead in quitting alcohol.
The launch of Bero marks a deeply personal milestone for Holland, as indicated by a message users receive when they sign up on the brand’s website. In it, Holland speaks about the inspiration behind the brand: “It all started with a desire to create something meaningful — a way to celebrate and connect without compromise.” He further explained that the goal with Bero was to craft an alternative that retains the sophistication and flavor of craft beverages while offering something unique.
According to the report, Bero will come in three different varieties, which have been described as “equally familiar and completely new.” The promotional campaign for the brand uses sports comparisons, including golf and tennis, which some have speculated could be a nod to Holland’s girlfriend, Zendaya, who starred in the tennis-themed movie Challengers earlier this year.
Holland joins other celebrities like Katy Perry, Lewis Hamilton, Bella Hadid, and Dax Shepard, who have also championed alcohol-free drinks, tapping into the growing market for healthier, mindful alternatives.
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