Facebook to Ban Live Selling Starting October 1, 2022? Here’s the Truth
LIVE SELLING – Here is the truth regarding the news that Facebook will ban live selling starting October 1, 2022.
Meta announces in a blog that Facebook will no longer allow users to host live shopping events starting October 1, 2022. The firm said that eCommerce merchants will not be able to create product playlists or tag products.
The company said that the Facebook Live feature will still be available but selling will be in short-form videos such as Reels, which is available on both Facebook and Instagram.
Online sellers have to find other avenues for selling items on Facebook, which include displaying ads.
Facebook Live Shopping started way back in 2018 and became the most popular method of selling products in the Philippines. Meanwhile, Live shopping on Instagram will remain unaffected despite the new algorithm.
“From 1 October 2022, you will no longer be able to host any new or scheduled live shopping events on Facebook, As consumers’ viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” Meta announced in a blog.
The firm also increases the potential for Reels to gain more income for the company by allowing sellers to pay for advertisements to boost their content.
The company also explained that Facebook Live for live events are still available to allow users to make product playlist or tag products.
The social media users expressed their reactions to the post:
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