Answers To The Question: What Is Content And Discourse Analysis?
CONTENT AND DISCOURSE – In this article, we will learn more about what content and discourse analysis are and its importance.
The analysis of content and discourse belongs to the toolbox of qualitative research. Oftentimes, these sets of tools are used in the research of social sciences.
They aid scholars in analyzing structures and practices of public communication. They are also rooted in positivist epistemological tradition along with qualitative content analysis.
It is also aimed at mapping the systematic classification of textual data. Along with this, researchers then formulate a hypothesis and create a coding of categories.
According to Mbrusis.eu, this is done in order to categorize and structure data. Afterward, this is then collected so that researchers could understand and detect underlying patterns or trends.
In contrast, discourse analysis is rooted in the constructivist and hermeneutic traditions of social sciences. This method aims to make sense of the implicit meaning of fragmented discourse situated in the context of larger frames.
However, in order to understand the application of content and discourse analysis, we must first grasp an appreciation of language to reality.
The type of question you ask may depend on your epistemological standpoint. This entails that the content of your discourse may vary.
These types of tools can generally be seen in social and political sciences. For example, it could be used to study gender equality within a certain area or demographic.
They are both highly flexible tools and are dynamic. Therefore, this type of analysis is not limited by subject matter but rather based on the research question.
Thanks for reading. We aim to provide our readers with the freshest and most in-demand content. Come back next time for the latest news here on Philnews.
Like this article? READ ALSO: Information Literacy – What Is Information Literacy?