Facebook To Prevent Advertisements From Altering News Headlines
FACEBOOK – Social media giant Facebook recently said that it is currently working on preventing advertisers from altering news headlines.
According to GMA News, this was in response to a concern by a British political faction who noticed the alteration of one certain link.
The socmed giant further confirmed tho respond to the issue which involved a BBC News headline that was altered in an advertisement to change the tone of an article which was about the British government spending on education.
Furthermore, the company said that they want to establish safeguards at the end of the year in order for publishers to have a complete control over how their headlines appear in ads.
The newly added policy arrived over complaints that adverts will possibly deceptively modify the content in news stories on the socmed platform.
As per the report, British based fact-checking organization Full Fact said that a Consevative Party FB ad seemingly modified the headline of a news article from BBC.
The article was all about an education spending announcement and the alteration was in order to look like the government was generous by making the amount of the spending comparatively larger.
Along with other internet platfoms, Facebook was under fire and was pressured to avoid being used for deception or social manipulation, especially political issues.
The said ads that were meant to mislead users are usually removed from the platform but can remain for seven years in the platform’s ad library.
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