Facebook Launches New Tool Which Disables Data Gathering

FACEBOOK – Social media platform Facebook adds another new feature which enables users to block the platform from collecting data about them.

According to Inquirer, the company behind the platform recently fulfilled its promise to add a tool which allows users to block them from gathering information about you while you are outside the social media platform.

Through this tool, you will get fewer related ads following users around the Internet.

The company also said that it added a section where users can track the platform’s activity outside its scope through the embed “like” buttons and other ways. Should the users decide not to turn off the tracking, it will continue its purpose.

They also announced the launch of the tool on Twitter.

Today, we're starting to roll out Off-Facebook Activity, a new feature that gives you more control over your datahttps://t.co/GXpWUKeAyL
— Meta Newsroom (@MetaNewsroom) August 20, 2019

With Off Facebook Activity, you can see a summary of the info that websites and apps send to help show you relevant ads – you can also disconnect this info from your account. Learn more: https://t.co/xDUA9kieQP pic.twitter.com/aAIm1sci4D
— Meta Newsroom (@MetaNewsroom) August 20, 2019

As per the report, it was formerly known as “clear history”. The name they chose for the tool is awkwardly “Off-Facebook Activity”.

The tool is currently accessible in places like South Korea, Ireland, and Spain on Tuesday, which is consistent with the platform’s recent activity to add features starting in the smaller markets. Until now, they haven’t released a clear shedule as to when these features will reach the U.S. and other countries.

Again, the tool enables users to block data tracking, which is usually on by default, resulting to fewer ads to appear on the users’ feed.

What do you think? How will you react to this? Let us know more about it.