Among the Filipino celebrities, Kris Aquino and John Lloyd Cruz from Kapamilya stars led the television commercials of endorsing various products of the country.
Neilsen survey confirmed the two celebrities from Kapamilya network topped among the lists of celebrities engaged of endorsing various products.
Celebrity actress and television hosts Kris Aquino is the most popular endorser who ranked first in all registered celebrity endorsers of the country, followed by the the celebrity actor John Lloyd Cruz, according to ABS-CBNNews.com.
Based on the records of Nielsen from the month of January to June, 2011, Kris Aquino has endorsed 10 various brands, followed next John Lloyd Cruz of 8. And the 3rd spot is share by several celebrities, namely: Sarah Geronimo, Ryan Agoncillo, Vic Sotto and the celebrity couple Zoren Legaspi and Carmina Villaruel who have promoted of 7 brands each.
Ann Curtis, Sharon Cuneta, Michael V and Marie Lozano shared the 4th spot that endorsed 6 products each. Kim Chui and Juddy Ann Santos also shared the 5th spot with 5 products endorsed each.
In the 6th spot, there are 6 celebrities shared endorsing 4 brand each of various products namely: Derek Ramsey, Manny Pacquiao, Kim Atienza, KC Concepcion, Dingdong Dantes and Marian Rivera.
Most of the very popular categories endorsed by the celebrity endorsers are personal care. There are 56 celebrities in that category. Followed by foods with 39 celebrities, beverages (33), pharmaceuticals (15), home care and hotels/restaurants and telecom with 10 celebrity endorsers, liquor (9), banking and finance ( 5), automotive (2), and government (1)” said Eric Barrera Nielsen Media Director of Cleint Service during the press briefing, Wednesday October 12, 2011.
Barrera also added that there are non-showbiz people but celebrities in their own rights who are endorsing product brands.