Carla Abellana Sets the Record Straight on Content Creators’ Earnings Overseas
CARLA ABELLANA – GMA-7 actress Carla Abellana recently addressed her comments on content creators’ earnings abroad.
Carla Abellana, a renowned actress in the Philippines under GMA Network, recently addressed her social media post regarding the earnings of content creators in countries like the United States and Canada. In her initial post on Instagram’s Threads platform, she expressed surprise at how much content creators earn abroad, even from platforms such as Instagram and YouTube.
With a touch of humor, Carla pointed out the disparity between the income of Philippine actors and content creators overseas who make significantly more. She even jokingly asked her followers if she should consider moving abroad.
“Grabe pala kinikita ng content creators sa ibang countries like the US and Canada! OMG! Even from Instagram alone or YouTube. Crazy! Like luging lugi kami dito, guys. As in super lugi. Migrate na kaya ako?” she wrote.
Although her comment was meant as a joke, it stirred mixed reactions online. Some netizens took her statement seriously, viewing it as a complaint or an expression of dissatisfaction with her career and personal life. In response, Carla made a follow-up post to clarify her intentions.
“Guys, seryoso naman yung iba diyan masyado. Bawal ako mag-reklamo, mag-biro, mag-share ng nararamdaman? Ibig sabihin kaagad, hindi ako grateful sa trabaho at buhay ko? Chill lang kayo, guys,” Carla responded.
Carla’s post highlighted the significant income disparity between traditional celebrities and digital content creators. According to The Creators’ Diary, content creators in the U.S. earn an average annual salary of approximately $60,000 (around PHP 3.48 million). Meanwhile, Hurrdat Marketing outlines various roles in the content creation industry, such as bloggers, brand ambassadors, influencers, and videographers. Additionally, Riverside reports that YouTubers with 100,000 monthly views can generate between $1,000 and $3,000 solely from AdSense.
This discussion has fueled conversations about the shifting entertainment landscape and the expanding financial opportunities in digital content creation.