Foreign Fashion Houses Now Give Importance To Filipinos Says Heart Evangelista
HEART EVANGELISTA – Kapuso actress Heart Evangelista said Filipinos are now treated better at Fashion Weeks abroad.
One of the fashion icons that many people desire to be like is Heart Evangelista. She frequently makes appearances at fashion week events in locations like Paris, Milan, New York, and others.
The 38-year-old celebrity also taught us that while yet remaining classic and elegant, fashion and styling should be playful.
Heart Evangelista has been visiting fashion weeks from New York to Milan and Paris for years, and she has seen firsthand how the treatment of Filipino influencers like her has changed over time.
“It’s really so nice that the Philippines and Filipinos are investing on themselves now. Especially when it comes to taking care of yourself,” Heart said.
“I remember a couple of years ago, when I went to Paris Fashion Week, not a lot of people knew the purchasing market of the Philippines…”
“And now, whenever you say you’re a Filipino, they say na parang, ‘Wow, the sales of this and that,’ it’s so positive. And it’s nakaka-proud!”
READ ALSO: Heart’s Sweet Gesture Towards A Young Fan
Heart Evangelista revealed that after years of being almost unknown in the worldwide fashion scene, Filipino fashion sense is now respected on a global scale at her recent contract renewal as an endorser of the shopping app Zalora.
“People know na that when I go there, I represent our country, they give me better clothes. It’s different because they know that Filipinos are really watching and looking. They know that (Filipinos) really want to get inspired.”
The Kapuso star claimed that foreign fashion companies increasingly value Filipino fashion. She said she is truly honored, especially as a Filipina who has been chosen to represent Zalora for the past three years.
“We’ve been through so much, we’ve been through a lot of campaigns and I just felt that way with Zalora because they really embody something that I truly believe in – expressing yourself, being authentic, and what they stand for different brands, and I thought about how flexible they are,” said Heart.
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