Most female K-pop stars enjoyed their career for only seven years
2NE1 members, CL and Minzy, along with Yubin of Wonder Girls and Sistar’s Hyolyn are among the female K-pop stars who fought the “seven-year curse” through their own management firm.
The K-pop culture is not only confined within the territory of South Korea. Through the uniqueness of the music K-pop artists offer, this genre of music and even fashion and dance craze reached other parts of the globe.
However, K-pop idols, especially female, do not have a long-lasting career and this is what they call the “seven-year curse”, based on the article from ABS-CBN. It is because most management companies also signed their artists for a seven-year contract.
A group or a solo artist is considered lucky enough if they reach 10 years but this seldom happens. It was said that the older the female K-pop stars are, the lesser exposure or projects they get.
Jinsook Kim, a postdoctoral fellow at the University of Pennsylvania’s Centre for Advanced Research in Global Communication, said that nowadays female South Korean singers are now finding more opportunities after their contracts expired.
Kim pointed out that female idols rely on their her age and physique for their careers to blossom and over the years these factors are deteriorating. This is aside from the fact that new groups are being introduced every year that are composed of younger members.
That is the reason why more and more female K-pop stars are venturing into business and putting up their own management firms. Yubin now has her RRR Entertainment, CL established her Very Cherry while Minzy has the MZ Entertainment.
With the aid of the internet and global media, this new career path for them has become easier. “The production and promotion of content has become easier through the development of IT technologies and diverse social media platforms,” Kim said.
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