Author: Sandy Ghaz
Date: May 22, 2019
in: News
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Lazada Plans To Incorporate Livestreaming in its Platform

Lazada may possibly turn to livestreaming as it pushes for more growth in the online marketplace platform.

One of the most popular online marketplace platforms in the world is Lazada. The Philippines is one of the countries with a huge number of members of the said online marketplace.

A lot of people like the convenient shopping experience that the online marketplace platform promotes. Also, it holds shopping events which hook more people.

On the business side, a lot of Filipinos have started their own business through it. Undeniably, many individuals are re-sellers of products with the help of this platform as well.

Surely, developments on Lazada will delight a lot of people. The people behind it continues to push for its betterment.

lazada
Photo Source: ABS-CBN News

Based on a recent report on ABS-CBN News, Lazada may possibly consider livestreaming. It is in line with the pursuit to reach more growth.

In previous reports from other sites Lowyat, livestreaming in the said marketplace platform was defined as a feature wherein customers can directly order while watching a demo of a product.

Also, watchers of the live stream demo may interact with the seller.

Speaking to ANC, COO Carlos Barrera expressed that the Filipino people are becoming more aware in the sides of customers and as well as sellers. Based on the report, he even said that the growth in the Philippines is fast.

“We see the progress is very encouraging… It is true we’re coming from a low base but when we compare to our Southeast Asian peers, we’re growing very rapidly,” Barrera expressed.

As of this writing, there are still no other information regarding the plan to incorporate livestreaming in Lazada app. We’ll keep you posted for updates.

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