Kat De Castro is New IBC 13 President, CEO
KAT DE CASTRO – Journalist Kat De Castro is the new Intercontinental Broadcasting Corporation (IBC) president and CEO.
The Intercontinental Broadcasting Corporation is a tv network and broadcast commercial radio.
It is owned by the Philippine government and managed by the Presidential Communications Operations Office (PCOO). The network’s branding name is “Kaibigan Mo!” which is a Filipino term for “friend.”
In 2019, IBC is preparing to relaunch and we will be anticipating their cultural shows, popular entertainment, current affairs, documentaries, and programs.
Based on a report from Inquirer, the former tourism undersecretary Kat de Casto is the new president and Chief Executive Officer (CEO) of the said broadcasting network.
Kat de Castro is the daughter of the prominent broadcast journalist and politician Noli de Castro. She is now taking a new challenge after she resigned from her post in the Department of Tourism.
“I love a good challenge,” she said. Her statement sums up why she agreed to be the new CEO of the state-run broadcasting network.
“There is really a need to privatize IBC 13 … [to] help add more funds for PTV’s upgrade… Naipit kami
According to the report Kat de Castro joined the tv network last October 2018. She prioritized the 55 retirees, make sure their network is known in social media, and to create a strong newscast.
“Will focus more on the good things that the government has been doing so far.”
“I’ve started bringing back old shows that IBC 13 was famous for like ‘Sic O’ Clock News,’ ‘Todas’ and ‘Hapi Haus.’ We’ve digitized former shows like ‘Lovely Ness,’ ‘The Sharon Cuneta Show’ and ‘Regal Shocker.’ Viewers will be able to watch them again soon,” she added.
Based on the report, Kat de Castro will have a discussion with the broadcasting network’s two alliances at least twice a month.
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