After a series of embarrassments that Samsung has been facing for the past week, the company is stopping the production of its Galaxy Note 7.
Samsung has decided to permanently stop the production and sales of its Galaxy Note 7 smartphone after failing to make necessary corrections on the problem that was causing the devices to flame up.
The South Korean company was forced to recall 2.5 million units of Note 7 shortly after the device went on sale in August 2016.
The loss of one of its flagship smartphones is a major embarrassment for Samsung.
Although the firm tried to fix the problem by switching battery suppliers and updating the software of the smartphone but it was to no avail.
The executives of Samsung have earlier issued a slew of apologies to the affected users and even replaced the phones.
But it did not help because even the replacement units were reported to also catch fire, including one aboard a passenger jet.
Just on Monday, Samsung advised all customers to stop using the Galaxy Note 7 which caused their shares to tumble by 8 percent in Seoul. But the following day, the biggest smartphone maker in the world, declared that it is killing the phone off entirely.
The Samsung Galaxy Note 7 was a premium device that sold for at least $850 in the US and got reviews being sleek and powerful.
But the excitement of customers was soon gone as the concerns grew.
Many customers were confused over whether the phone was for use, whether it used be returned and whether the electronics giant was offering a replacement.
Samsung tried to calm their customers in South Korea by telling assuring that they will be able to exchange their Note 7 for another smartphone and the begin program will begin on Thursday and will run through the end of 2016.