Pokemon Go suffers sudden fall on popularity after about 15,000 or almost one-third of the players left the game.
After being a hit newsmaker in July, Pokemon Go is now struggling for its popularity after losing about 15,000 or almost one-third of its avid gamers.
According to new numbers from Axiom Capital Management (provided to Bloomberg), Pokemon Go engagement is in steady decline. After peaking around the middle of July, it has since been trending downward.
Axiom used data from Sensor Tower, SurveyMonkey and Apptopia to show that both daily active users and engagement is dropping.
Similarly, general interest in augmented reality has come back down to earth.
The scope of this study was to gauge how Pokemon Go may affect other apps and services over time. While it won’t go away any time soon, it’s clear interest has waned — and should continue to do so as kids start going back to school.
The number is huge even despite the incredible 45 million user high set at the game’s peak—it also takes into account the fact that since the peak, developer Niantic has actually added regions to the game’s availability.
A lot of those losses could be attributed to repetitive gameplay, questionable choices by the developer in its response to criticism, and an overall frustration with features that are desperately needed to perk up the game.
Users still haven’t seen improvements to the combat system, the introduction of a friends list or trading abilities, and frankly we’re all getting pretty sick and tired of the number of Magikarps in our neighborhoods.
Today’s announcement of new features was a good step, but not enough to really change the game’s mechanics for people who are waiting to actually be able to do something with their Pokémon besides awkwardly flail at gym bosses.
