Five Tobacco Companies in the United States filed a 41-page complaint against U.S Food and Drug Administration (FDA) after the new law that was eyed to affect them as it totally took place September 2012.
The mentioned law required the Tobacco companies to post the new graphic campaign in the cigarette packet.
The lawsuit is the firm’s response to the soon to be implemented policy which they considered to be a violation to their freedom of speech for the law would forced them to put the graphics to their products.
Aside from the foreseen violation to the freedom of speech, the firms which includes the maker of Camel and Winston brand (RJ Reynolds), Newport and True maker (Lorilard Brand) together with the three other companies namely, Commonwealth Brand, Liggett Group and Santa Fe Natural Tobacco also cited through their complaint that the action of putting the new graphics would affect their business for the graphics would create and drove their consumers to feel like “depressed, discouragement and afraid” towards their products.
Furthermore, Floyd Abrams, a lawyer representing the firms said that the FDA could utilized another straight forward but not controversial approach in order to campaign anti-smoking. He added that through putting the graphics in the cigarette packet, the government is then forcing the companies to make their products into be a mini-billboard.
Based on the report via bbcnews.com, the basis for the law was taken from the 2009 Family Smoking Prevention and Tobacco Control Act.
Regarding the said lawsuit, the Food and Drug Administration did not give any comment about it.
This campaign of FDA and the US government was the result of the growing number of death (–foul word(s) removed–)ociated to the excessive use of Tobacco.
