Heart Evangelista Honored and Grateful After Topping Media Impact at Paris Fashion Week
HEART EVANGELISTA – Kapuso star Heart Evangelista expressed her deep honor and gratitude after achieving the top media impact value at Paris Fashion Week, humbly acknowledging the support of her fellow Filipinos and her passion for fashion as driving forces behind her success.
Global fashion icon Heart Evangelista made headlines once again after generating the highest celebrity-driven media impact value (MIV) at the 2024 Paris Fashion Week (PFW). According to a “Chika Minute” report by Aubrey Carampel, the Kapuso star shared her thoughts on this remarkable milestone.
“Actually, Filipinos did it. It’s just very nice to top anything. Honest truth, I don’t want to top anything, I just want to be here,” Heart said in the interview.
Heart explained that while it’s an honor to be recognized, her focus is on consistency. “Kasi, when you’re there, it’s hard to maintain that. But if there’s anything that I ever learned, [it] would be just consistency. I’ve been doing it for a long time, since 2016, and for me to always be included, in a sense, is just such an honor. I really love my job,” she said.
Vogue Business reported that Heart brought an impressive $10.6 million worth of media mileage to the recent Paris Fashion Week, according to data from Launchmetrics. This achievement places her as the top-performing celebrity in the Asia-Pacific region in terms of driving engagement during the prestigious event.
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Despite this recognition, Heart Evangelista emphasized that her journey in the fashion world is not about competing with others. “It’s not a rat race, at the end of the day. It’s just really a place where you can celebrate yourself and if by chance, people like how you dress up and how you carry yourself, then that’s great. But I really do it because I love it,” she shared.
Fans of Heart will also get an exclusive look at her behind-the-scenes experiences at Paris Fashion Week through her upcoming limited series, Heart World, which is set to air every Saturday starting October 26 at 9:30 p.m. on GMA and Kapuso Stream.
With her continued presence on the global stage, Heart Evangelista proves that her passion, consistency, and authenticity are what truly drive her success.