ABS-CBN, AMBS Announce Their Partnership

ABS-CBN is back on Channel 2

Media companies ABS-CBN and AMBS officially announced their partnership as they signed a contract on April 23, 2024.

To recall, the Kapamilya network had to leave Channel 2 because Congress released a decision not allowing them to renew its franchise. With that, the Lopez-owned media company resorted to putting its shows on digital platforms.

Eventually, the media company partnered with different networks such as GMA and TV5 as a content provider. Some of the Kapamilya shows are now being aired on other networks.

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📷: ABS-CBN PR / X (Twitter)

On Tuesday, April 23, ABS-CBN officially signed a contract with AMBS (Advanced Media Broadcasting System), which is currently occupying Channel 2.

In a joint statement, the two media companies said that this partnership will “bring iconic entertainment programs and relevant news to more audiences via free-to-air channel ALLTV.

The contract signing was held athte Brittany Hotel Villar City. In their agreement, the company owned by former Senator Manny Villar will air Kapamilya shows under the Jeepney TV brand. ALLTV will also carry the Kapamilya primetime news program TV Patrol.

The Villar-owned media company will start airing selected Jeepney TV programs starting May 13 and this will be shown in different parts of the day.

Present at the contract signing were Manny Villar, the Chairman of the Villar Group his son Senator Mark Villar, Vista Land and Ligescapes Inc. President and CEP Paolo Villar, and Camille Villar who is the All Value Holdings Corp. President and CEO.

AMBS was represented by the company’s President Maribeth Tolentino and CFP Cecille Bernardo.

ABS-CBN’s representatives were Chairman Mark Lopez, President and CEO Carlo Katigbak, Chief Operating Officer Cory Vidanes, Group CFO Rick Tan, and Chief Partnership Officer Bobby Barreiro.

The two media companies aimed that this partnership will bring enjoyable, enriching, and informative programs to the viewers of ALLTV.

abs-cbn ambs partnership state
📷: Inquirer

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