Apple iPhone 12 & Mini Now Comes In New Color: Purple
APPLE – American multinational technology company Apple recently unveiled the purple shade for its iPhone 12 and iPhone 12 Mini.
The tech company officially announced its iPhone 12 and iPhone 12 Mini on October 13, 2020. The unit is considered one of the most popular smartphones in the world.
Both devices are powered by the company’s latest chipset, the A14 Bionic. It came with 5G-compatibility, new sizes, and cheaper prices. During Apple’s Spring Loaded event on Tuesday, CEO Tim Cook announced that they are now offering iPhone 12 and mini in a light purple color. The smartphone was launched in white, red, green, blue, and black colors.
According to Tim Cook, the new color is “just in time for spring.” Purple is now the 6th color available to choose from with the iPhone 12 family. It comes in 4 different models: iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Max.
Apple’s senior vice president of Worldwide Marketing Greg Joswiak, said “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”
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Based on a report from GSMArena, pre-orders for the purple iPhone 12 start this Friday and will be fully available on April 30, 2021. Apple’s Spring Loaded was packed with a ton of announcements. They include:
- Paid service for podcasts
- AirTag, a Bluetooth locator for items
- Purple version of iPhone 12
- Redesigned iMac w/ M1 chip
- New 4K Apple TV w/ updated Siri remote
- New iPad Pro w/ M1 chip
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