Answers To The Question: What Is Business Communication?
BUSINESS COMMUNICATION – In this article, we will learn and discover the importance of Business Communication.
The way in which humans communicate is something habitual that we barely stop to think about it. However, this is also one of the most important things to consider in the fields of business.
Effectively communicating oneself affects the process, efficiency, and all layers of a company. This shows the importance of effective communication.
According to an article from Nextiva, companies or organizations that are connected with employees have a 25% spike in productivity. This is all attributed to communication.
Effective business communication is how employees and management interact to achieve organizational goals. Its purpose is to strengthen organizational practices and reduce errors.
The importance of this could also be seen in:
- Presenting options/new business ideas
- Making plans and proposals (business writing)
- Executing decisions
- Reaching agreements
- Sending and fulfilling orders
- Successful selling
- Effective meetings
There are two important types of Business Communication. These need to be differentiated based on the type of organization.
Internal Business Communication – These types of communication can be:
Upward communication: any communication that’s from a workmate to a supervisor. Or from another person up the organizational hierarchy.
Downward communication/Managerial communication: anything that comes from a superior to a subordinate.
Lateral communication/Technical communication: internal or cross-departmental communication between coworkers
External Communication – is any messaging that leaves your office and internal staff. It deals with customers, vendors, or anything that impacts your organization.
These include:
- Getting and receiving instructions and assignments both upward and downward
- Sharing and discussing information,
- Giving feedback, correction, and discipline to people who report to you
- Problem-solving and decision-making meetings and discussions
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