Color Psychology – What It Is And The Following Vibe Each Color Gives
COLOR PSYCHOLOGY – In this topic, we will now know the meaning of color psychology and what vibe or emotions does each color represents.
Meaning
Color psychology, according to Oberlo, is the study of colors in relation to the human behavior. This aims to analyze how color affects our day to day choices like the items we choose or the dress we chose.
Even in the design of the brands or franchise, we chose the brand that is appealing to us. These have an impact on why we chose this over the other. The emotion of colors also depends on ther person’s upbringing, gender, location, values, and a various other factors.
Colors and the Following Emotions
Usually, here is the emotion or vibe that each color represents:
- Red
- This color gives of the feeling of excitement, passion, danger, energy, and action. Because of this color, we are tempted to click on the button. This also symbolizes danger or caution, as seen on the stop signs on the road.
- Orange
- Symbolizes creativity, adventure, enthusiasm, success, and balance. Unlike red, this rather feels fun rather than commanding.
- Yellow
- Of course, the color of joy, this gives off the vibe of happiness, positivity, optimism, and summer. Like red, this is also the sign of deceit and warning, like the biohazard sign, which uses this color.
- Pink
- This is usually for the females as this represents femininity, playfulness, immaturity and unconditional love. Toy brands mostly use pink to distinguish a girl’s toys.
- Green
- Usually associated with wealth and nature, this gives off the vibe of growth, fertility, health, and generosity but it is also the color of envy like the saying “Green with Envy”.
- Blue
- Usually associated with the sea and sky, this represents stability, harmony, peace, calm and trust but it is also the color of coldness, sadness and worse, depression. This is also the color of security as this is usually seen on police uniforms.
- Purple
- It is known as the royal color. This gives off the vibe of power, nobility, luxury, wisdom, and spirituality. Too much of it, however, would give off the feeling of frustration. It is said that the royals have the privilege of using a purple garment back in the days since it is the rarest produced color.
- White
- The union of all the colors. It represents innocence, goodness, cleanliness, and humility. However, it would also mean sterility and cold.
- Black
- The absence of all the colors. It is the color of mystery, power, elegance, and sophistication. It also represents finality, anger, sadness, and death.
READ ALSO: What Are The Primary And Secondary Colors? – Basics Of Color