One of the leading detergent company in the Philippines, Pride Detergent released their newest adverstisement, this time around it is not about how their product works but they issued a “reminder” among the Filipino voters to vote wisely. The ads of Pride seems to be just an ordinary ads but upon closer examination it is indeed a pure attack against the presidential rivals of Mar Roxas in 2016 elections.
The political ads of Pride was first released on March 25, it features childrens who reminded their parents to vote wisely in the coming 2016 national elections at the same time attacking the rivals of presidential candidate Mar Roxas.
As see in the viral ad video of Pride, four children are seen speaking directly to the camera and made the following statement:
Sabi ni nanay, huwag magnakaw. (Mother said, do not steal.)
Sabi ni lola, huwag mangupit. (Grandmother said, do not filch.)
Sabi ni tatay, huwag papatay. (Father said, do not kill.)
Sabi ni lolo, kung hindi pa handa, ‘wag pilitin. (Grandfather said, if you’re not ready, don’t force it.)
Pero sabi nila may kandidatong magnanakaw. (But they say there’s a candidate who’s a thief.)
May kandidato daw na kupitero. (They say there’s a candidate who takes what isn’t his.)
May kandidato daw na papatay ng tao. (They say there’s a candidate who will kill people.)
Bakit may kandidato na hindi pa handa? (Why is there a candidate who’s unprepared for the job?)
Tanong lang po. (We’re just asking.)
Sila po ba ang dapat asahan para sa aming kinabukasan? (Are they the right ones to trust when it comes to our future?)
The spiels given by the children in the 34-second video ads was clearly an attack on the opponents of Mar Roxas according to some netizens. Although the video ads was not played anymore on various TV commercials, the online version of the ad was also taken down by the company.
Based upon research, the company behind the ads of Pride Detergent, the ACS Manufacturing Corporation or the Affordable Care Satisfaction, is managed and controlled mostly by the Supertran family, neither ACS nor Supertran donated to the ruling Liberal Party, but their roots was traced in the Province of Capiz, the home province of Mar Roxas.
Mar Roxas saw the potential of inexperienced Grace Poe. Mar Roxas and, no less, President Benigno Aquino swallowed their pride wooing on their knees for Grace Poe to run with Mar Roxas. Mar Roxas and Benigno Aquino knew Grace Poe had issues with her residency requirements and question about her citizenship.
Grace Poe turned them down. She ran on her own. She tops the polls. Mar Roxas and his Liberal Party is now attacking Grace Poe.
Mar Roxas wanted Grace Poe despite her weaknesses because she is a strong vote-gatherer and it is true. She had the most votes for the Senate ever in history of the Philippines. She is the most popular presidential candidate.
Mar Roxas had become sour-graping and shows his lack of decency in attacking Grace Poe of her inexperience when Mar knew she had no experience at all.
Mar Roxas wanted to use Grace Poe and he failed.