Purefoods Hotdogs‘ Return Disproved – Pardo

San Miguel Corporation denied the San Mig Coffee fans of replacing team monicker to re-activate Purefoods Hotdogs following the comeback of San Miguel Beermen.

San Mig Coffee Mixers

San Mig Coffee Mixers (Photo: San Mig FB Page)

San Mig Coffee team executive Rene Pardo explained in his interview with Interaksyon.com that the team can‘t grant the fans claim because of corporate considerations.

“Yung partner namin na Americans, ayaw naman gumastos,” said Pardo referring to their partnership with US firm Hormel.

Pardo said that the company is also thinking of the strength of the products because the San Mig Coffee needed more promotions than Purefoods and replacing the team‘s name would give no better effects for San Mig.

“Purefoods doesn’t need it because malakas na naman yung brand sa market. Mas kailangan ng San Mig Coffee ng promotion,” said Pardo.

Last monday, Petron Blaze announced its farewell for the next conference to give way for the San Miguel Beermen, who will celebrate its 25th Grand Slam anniversary.

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