Asian-American NBA superstar Jeremy Lin of the Houston Rockets landed an endorsement deal with one of the world’s most popular sneaker brand, Adidas. Jeremy Lin joins the elite list of NBA All-Star player such as fellow Rockets Dwight Howard and Bull’s superstar Derrick Rose.
Jeremy “Linsanity” Lin (Photo: sneakernews.com)
The announcement of the endorsement deal was revealed by the German sneaker brand Adidas on Monday (Tuesday, Manila Time), the most popular Asian player in the NBA during his early days with the New York Knicks.
The 25-year-old Jeremy Lin was so excited as he joins the Adidas family. He was quoted as saying “I’m really excited to join the adidas family,” Lin said in a statement. He added further that “They’ve changed the game with new technology and style and I can’t wait to be a part of it.” Jeremy Lin sadi.
Jeremy Lin is currently playing with the Houston Rockets after he made a name for himself. During the year 2012, he unexpectedly led a winning streak by the New York Knicks and he was promoted to the starting lineup.
Jeremy Lin generated a global following known as Linsanity. In the summer of 2012, Jeremy Lin signed a three-year contract with the Houston Rockets. The Rockets is one of his previous NBA teams who did not sign him during his early days in the NBA and the D-League.
The rise to stardom of Jeremy Lin, known worldwide as “Linsanity” was fueled by his elite playmaking ability and clutch shooting as became the only NBA player in modern history to tally 20 points and seven (–foul word(s) removed–)ists in his first five starts.
Jeremy Lin is the first Taiwanese-American NBA player who joined the Houston Rockets and helped his team become one of the Western Conference’s top teams as he average with over 14 points, four (–foul word(s) removed–)ists and two rebounds per game this season.
Jeremy Lin will be featured in a variety of upcoming Adidas marketing initiatives and will play a role in the development of basketball footwear and apparel. Some of the most popular athletes endorsers of Adidas are WNBA MVP Candace Parker, FIFA World Player of the Year Lionel Messi of FC Barcelona and six-time Tennis Grand Slam singles champion Novak Djokovic.