Instagram announced through their official blog the introduction of Video on Instagram. The announcement was also made by Facebook on Thursday that they will add smartphone video-sharing to its Instagram photo-based social network.
The move challenged Twitter popular Vine service. The Instagram video apps tailored for iPhones and smartphone powered by Android features 13 filters for special effects and post to people’s Facebook pages, the same way pictures do.
The video snippets will be 15 seconds which is longer compared to the service offered by Twitter through Vine.
Watch the video introduction of Video on Instagram:
Here’s part of the official announcement of Instagram Video Service according to founder Kevin Systrom:
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
