‘Avatar’ director James Cameron has decided to expand the revolutionary 3D technology in everything; in films, in episodic and live television, in sports, and in advertising. The highest earning filmmaker of 2010 has teamed up with ‘Avatar’ cinematographer Vince Pace to provide the film and TV industry the
benefits of 3D technology that is developed and mastered by them.
On Monday, April 11, during a conference of National (–foul word(s) removed–)ociation of Broadcasters in Los Vegas, the duo announced the formation of the Cameron-Pace Group (CPG). The goal of their company is to provide services and solutions for other producers, studios and networks for their 3D features. They want
3D technology to become a medium of creative and powerful storytelling. The headquarters of the company will be situated at Burbank, near Los Angeles.
Cameron believes that 3D will become the future of television programming in next five years and technology will move from TVs to laptops and cell phones. “3D is just how all broadcast entertainment will be done, …we haven’t seen anything yet that doesn’t have a great degree of value added by being in 3D”, said the Oscar winning director Cameron.
Cameron and Vince, who developed the Fusion Camera System (also known as Pace-Cameron System) for their 3D epic ‘Avatar’, are now working on new generation 3D camera systems and creative 3D tools that will reduce the cost of 3D filming. Their company CPG will provide educational workshops for
filmmakers in fusion 3D. Their forthcoming efforts include ‘Transformers: Dark of the Moon’, ‘The Three Musketeers’, ‘Life of Pi’, ‘The Invention of Hugo Cabret’ and ’47 Ronin’.
Cameron’s 2009 film ‘Avatar’ that grossed $2.7 billion worldwide is the world’s highest grossing film. The Canadian director has already announced Avatar 2 and Avatar 3 for 2014 and 2015 respectively.