The technology Apple brings out in the market is the talk of the town these days. Be it iPhone, Macbooks or Apple TV. The current sensation in the techie market is the Apple TV which was launched in September, about three months ago. The Apple brand has anticipated that the sales of Apple TV would exceed a total of one million at the end of the week, which considering that the product was launched in September and that the prediction did not include the season of Christmas was still a high mark to set.
But interestingly, the current reports regarding the sales of Apple TV show that the sales of Apple TV is exceedingly fast and has no chance of slowing down since its nearly Christmas. Apple TV, which is also known as the “hobby” of Apple, made the makers in Apple proud to reveal that the company has sold as far as 250,000 number of this products in October, where the product has just been on hand in the market for only six weeks! The low price of Apple TV is a highly effective stimulator in the demand of this product and market analysts, after analyzing the current situation, are predicting that the sales may reach up to a million every quarter of the year. And since it costs only 99 dollars, we can hardly doubt that their predictions won’t come out as true.
The technology used in Apple TV sets it warily apart especially when one considers its support for AirPlay. AirPlay feature of Apple TV was introduced in the updates of the products brought out in the month of November. This feature allows the possessors of Apple TV to stream videos from other Apple devices which may include iPhone, iPad as well as iTouch. It also supports video streaming from one’s home TV sets. Also, the company is consistent with their products being eco-friendly, by making sure that the hobby of Apple is state-of-the-art by having its unique operating system.
However, one move of Apple with its release of Apple TV brought outrageous responses from one part of the concerned parties. When Apple wanted the studios to rent the TV shows for 99 cents, many people (excluding the consumers of course) refused to comply since it held the studios at a loss. But this option was very amiable for the consumer as compared to costly rates with lasting options, and it also resulted in further increase for the demand for Apple TV.
Of course, by this time with products such as Apple TV and iPad, the Apple Company was sure to reach the list of top gadgets in the Time magazine, which held Apple at the number 7 in the 2010 top gadgets list.