According to Synergy Business Consultancy, the latest market survey, the International Boxing sensation Manny Pacquiao is considered as the country’s most influential celebrity endorser for almost two years. Survey declared that 7 out of 10 Filipinos buy a product or services because of a celebrity endorser. Pacquiao’s face is all over places, endorsing various products from pain killers, motorcycles, hamburgers, beverages, and ice cream.
Pacquiao has endorsement deals with companies like Nike, Alaxan, McDonald’s, Xtreme Magic Sing, San Miguel Beer, CafePuro and PLDT. No wonder Pacquaio erns $20 million a year including his endorsements, reported by the prestigious New York Times, in its April 14, 2007 issue.
He was declared as a credible endorser and has indeed become the potent marketing force.
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