The Philippines leading coffee brand, Nescafe made an astonishing achievement with their campaign video that went viral on social media sites such as Facebook, and Twitter aside from garnering more than a million views from YouTube.
Nescafe’s biggest and boldest digital effort EDGAR (Earth Defending Giant Auto Robot) had an average of more than 200,000 views a day since its release on YouTube. The video which is a Japanese Sentai-inspired viral video has gained and captivated the largest brand community of Filipinos online.
The video was produced by MRM Manila which according to them, the ingredient’s of EDGAR’s success is purely entertainment and no other. Right now the video on YouTube have already garnered more than 1.7 million views, has more than 65K likes on Facebook and shared more than 12K across social networks.
The video featured Ramon Bautista going up against the group of Parokya ni Edgar.
Watch the viral video below:
