Amid the “Love Philippines” debacle, President Marcos still trusts Tourism chief Frasco.
PRESIDENT MARCOS – Controversial ‘Love the Philippines’ slogan stays so is the trust of President Marcos to Tourism Secretary Christina Frasco.
The Department of Tourism (DOT) is keeping the “Love the Philippines” slogan. This is amid the issue regarding the stock footage of other countries used in the Philippines’ new tourism slogan promotional video.
The lawmakers lambasted the “plagiarism” in the video stressing that this is not a good way to do it considering that it’s bearing the entire country’s image.
DOT is now working on terminating the contract with DDB Philippines. They have a P49-million contract which requires the DDB to create a campaign, conduct market research, develop key visuals, a strategic framework, a branding guide, and five audio-visual presentations with a duration of no more than 120 seconds per video and three television commercials that will last for 60 seconds each.
Senator Nancy Binay, chair of the Senate Committee on Tourism said on Wednesday that the controversial campaign is “unsalvageable”. To recall, some footage from other countries was used for the promotional video and this sparked rage.
Amid the ruckus it made and the global attention it got, President Bongbong Marcos expressed he still trusts the tourism chief. He has spoken before the media and his trust remains in her.
“Yes absolutely. No question. I spoke to her, I have been actually, but in fact, since all of these came to the fore,” he said. He has seen her fast actions to remedy the issue by terminating the contract with the company behind the video.
“In my opinion, she has it under control, she knows what to do, what she has done so far inspires confidence that she will fix the problem and that the campaign of ‘Love the Philippines’ will be as successful as we hope for it to be,” says Marcos.
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