Halalan 2022 - Candidates Who Spent Billion Worth Of Political Ads

Who are the Top 10 spenders of Halalan 2022 when it comes to political ads?

HALALAN 2022 – These are the candidates who have spent millions and billions on their political ads in this year’s polls.

With less than two days being away from the election day, the spending of some of the candidates on advertisements was revealed. The details are from Nielsen Ad Intel and the data does not include the fees for celebrities and talents. Also excluded are their spending on social media and their campaigns around the country.

Here are the top 10 spenders from January 1, 2021, to March 30, 202, for both solo and shared ads:

CANDIDATE	AD SPENDING BASED ON RATE CARDS	SALN DECLARATION (latest)
MARK VILLAR	Php 2.20 billion	Php 1.4 billion (2019)
JOEL VILLANUEVA	Php 2.05 billion	Php
SHERWIN GATCHALIAN	Php 1.55 billion	Php
ALAN PETER CAYETANO	Php 1.55 billion	Php
LENI ROBREDO	Php 1.47 billion	Php
FERDINAND MARCOS JR.	Php 1.42 billion	Php
PANFILO LACSON	Php 1.20 billion	Php
ISKO MORENO	Php 1.19 billion	Php
LOREN LEGARDA	Php 1.11 billion	Php
JEJOMAR BINAY	Php 1.08 billion	Php

Meanwhile, here are the spending of these senatorial candidates:

CANDIDATE	AD SPENDING
Juan Miguel Zubiri	Php 821 million
Jinggoy Estrada	Php 737 million
Risa Hontiveros	Php 635 million
Harry Roque	Php 494 million
Richard Gordon	Php 316 million
JV Ejercito Estrada	Php 348 million
Francis Escudero	Php 147 million
Gregorio Honasan	Php 144 million
Gilberto Teodoro	Php 136 million

Meanwhile, presidential aspirant Manny Pacquiao, the one who has the biggest SALN declaration at Php 3.2 billion in 2020, has aired ads at Php 11.6 million.

Vice presidential candidates such as Senate President Vicente Sotto III spent roughly Php 600 million, the biggest among the vice-presidential aspirants. Davao City Mayor Sara Duterte spent more than Php 500 million and Senator Francis Pangilinan spent over Php 400 million.