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Toyota PH’s New President Shares Experience of Being a Filipino Commuter

The new president of the Toyota Philippines shares the first week in the Manila experienced as a Filipino commuter for a day.

Toyota
Image Source: Hiro Okamoto Facebook

Recently, the Toyota Motor Philippines (TMP) officially welcomed its new president, Atsuhiro Okamoto, earlier this month. Now, barely two weeks since his official introduction, Okamoto-san has already gone viral on social media.

On his Facebook page, Okamoto shares his experience of becoming a Filipino commuter commuting around Metro Manila during his first week here in the Philippines.

Toyota
Image Source: Hiro Okamoto Facebook

He calls it “Genchi Genbutsu” or to “Go and see” to discovers the daily life of Filipinos as a commuter. He said on his post, He took the bus, rode a jeep, queued up for a UV Express ride, and of course, got on the notorious MRT. He capped it all with a tricycle ride to Tondo.

Okamoto said it was a good learning experience as he discovers how Filipinos struggles daily transportation. He also compares the current mass transport system of Philippines from Japan and Singapore.

“I realize that unlike Japan or Singapore, the Philippines’ current mass transport system is not enough to accommodate the huge number of daily commuters.” He wrote in his post.

He also added “I would like Toyota to take part in this big challenge to upgrade the quality of life for many Filipinos.”

During my first week in the Philippines, I decided to do "Genchi Genbutsu," or to “Go and See” the daily struggles of…

Posted by TMP President's Office / Hiro Okamoto on Thursday, February 27, 2020

Toyota, on a global scale, continues to create concepts that could well define the future of urban mobility. Its planned lineup of transport solutions for the 2020 Tokyo Olympics and its showcase at the 2019 Tokyo Motor Show are proof of this.

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